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When planning the marketing plan for your firm, it may seem natural to jump right into the specific to-do’s for your law firm. More people than ever before are clicking on paid search ads, especially since Google removed the right side ads and added another ad up top. Marketing can no longer be ignored if small law practices are to survive in the future. And the good news for marketers is that marketing budgets are growing steadily, with an increase of 6.7 percent during the last year. Each marketing campaign should only focus on one area of law. When you first talk with App Engine JS you may be surprised that they don"t try to sell you thousands of dollars of legal marketing services. That works much better than reaching out only when business is slow.

Every practice area, geographical location, and set of attorneys requires a customized approach. So they are more likely to both find and trust a lawyer who focuses on that type of law, rather than one that spreads their attention between several specialties. Lawyer marketing works best when it works together. You need a thought-out strategy for not only what marketing actions your law firm will engage in, but how you’ll do them, who will do them, when they’ll be done–and how you’ll measure the success (or lack thereof) of your time and money. Choose the wrong company to manage your PPC and you might as well light a match and burn your money. A business and marketing plan for the firm, practice groups, and individual attorneys. Remember that in marketing you must choose between boredom, shouting, and seduction.

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