What is PPC Advertising?


Marketing Tips

Discover one of the most powerful tools of online marketing, which is PPC advertising. It is a constantly evolving tool and applied to any business. Learn what it is and how it can help you!

What is PPC?

PPC stands for Pay per Click, which pay per click here for your landing page. You pay for every person who takes your ad and clicking it gets to your site. Orlando PPC services differ from other instruments.

For example, with advertising leaflets associated costs of graphic design, creating tempting to text itself paper and subsequently their distribution and not a cost, which is based on the true interests of those who received the leaflet. PPC advertising is revolutionizing the advertising sector, where you pay for users who are interested in learning more about you because clicked on your ad.

Benefits of PPC

  • precise targeting your potential clients (using keywords, regional targeting)
  • You control the amount of advertising budget
  • results immediately after launch (and the first position can be instantly yours!)
  • Flexible – tailored strategies, possible temporary rebates, and promotional events, immediate response to changes
  • increases brand awareness
  • measurable results

PPC advertising goals

The beauty of Orlando PPC services is that it can be measured. Goals for your particular business you to set. The primary objective in the management of PPC campaigns, profitability, i.e., We did not pay more for advertising than you those ads provide.

Specific objectives always depend on the activity of the company.

What can these objectives be?

  • increasing the intake of orders (for e-shops)
  • increasing the number of LEAD (with lead-generating sites)
  • number of views (in brand building)
  • cost per conversion (e.g., the conversion cost more than CZK 10 you already ceasing to be profitable)
  • Individual services advertising systems

Offer services of PPC advertising systems differ. Here are the most common:

Advertising in search

The most common form of PPC advertising, we should not neglect any company. It"s display text ads on search engines when a user searches for terms related to your business.

Advertising in the Content Network (contextual advertising)

Show your ads on websites all over the internet in the form of text or image ads (i.e., Banners). The sites on which your ads appear can be given by using keywords that appear on a Web page, or website theme also needs specific interests of users.


Remarketing is a great strategy that should be part of every PPC account. Using a unique code on your website is a list of users who visited your site. Subsequently, these users can target specific advertising to return to your site and become a customer. The user can entice a banner with the products that display during his visit (dynamic remarketing perfect for e-shops) or also a special offer or discount. It is possible to target all users, but it is much more efficient to omit those who have completed an order, or otherwise behave to those who have already created a shopping cart but did not complete the order. All this can distinguish remarketing, and its performance is usually very profitable.

Shopping campaign

Shopping campaign, also known as Product campaigns, Google can and since 2015 also Sklik. It"s the necessary information about your products directly in the search results (title, image, price). Images are for Internet users more attractive than text and when additionally looking for your product, and him just using the Shopping campaign Serve!

YouTube campaign

You can create a video that briefly and interestingly presents your business? Or such longer you ready? Use Youtube campaign where your video will appear within Youtube.com or on the content network.

Drives for mobile applications

Do you own a mobile app? Support is advertising. Ads can be targeted to ensure that users downloaded the app and it performed a particular action.

Leave a Reply

Your email address will not be published. Required fields are marked *