You have finally considered SEO to be a part of your marketing arsenal, and now you’re looking for more ways to improve its capabilities. Search engines are always changing and getting smarter which can affect your overall SEO strategy. We have now entered 2017 which means that it’s a brand new year for the growth of your business. Even experts such as SumitSEO – SEO agency with affordable rates and excellent rates, need to stay up to date on the latest SEO trends to formulate an effective marketing ploy.
Today, we’re going to provide splendid tips in improving the performance of your SEO efforts.
It’s the right time to migrate to HTTPS.
Google has been giving a nice boost to ranking to sites that use HTTPS instead of HTTP. Because of this, a lot of sites choose to be encrypted and migrate. It’s also a fact that the majority of websites on the first page results are using HTTPS and even browsers have a preference for secure sites.
Browsers will tend to warn users about non-secure sites (like showing a red sign instead of a green one) which will influence your potential customer’s decision in visiting your site or not.
Getting a secure is important in getting a good rank and the confidence of your clients.
Going mobile is the trend.
More and more people rely on their mobile devices to do online searches rather than their desktops or laptops. Because of this, Google has given a great importance on mobile-friendly sites.
One thing you need to consider in going mobile is making sure that your content is displayed the same as it’s on desktops and larger screens. User experience is particularly relevant as they would rate your site if they find it suitable on their mobile devices or not.
The good news is, there are various templates or themes on site-builders such as WordPress which are responsive or compatible for both mobile devices and computers. If you can’t make up your mind or you find it a chore to optimize your site you can check out Upcity – Jacksonville SEO experts are there ready to help you out.
Be speedy as you can be.
Site speed is still relevant and has an impact on page rankings. Faster pages can also contribute to better user experience. I mean, who would love to linger at a site which takes forever to load up? Losing traffic is bad for both your website and your business.
An excellent way to optimize the speed of your site is to lessen all the massive media files on your site. A music player can be great, but it will just slow down your site. You can also compress images into smaller file sizes, and some great plug-ins would help you.
Create longer and engaging content
People are now more willing to read through longer articles which make it necessary for you to provide in-depth content on your site. Discuss topics in your industry and display your expertise. Make your story easy to skim through by using various headings to introduce different points.
SEO still plays a major part in making small businesses make a name for themselves online. Hiring the best SEO company Jacksonville has in store can make it possible for you to get a significant amount of traffic for your site.