Smart Marketing Ideas For Small Businesses

When you think of a small business, you immediately think of being an underdog to larger competitors. So, it’s quite important for you to market your small business to expand it further and make it more developed. But, how would you market your small business effectively and in a smart way?

Here are marketing ideas that you could try:

Look for a unique characteristic.

In a certain industry, you may be up against very big competitors. One thing that you can do to stand out is to look for a unique quality that your business has that can never be seen on others. Use this uniqueness to promote your products or service by incorporating it in your brand or slogan.

Team up with other businesses.

In your local community, you can look for other businesses that also share the same target market and try to create a mutual partnership. You can market each other’s services or try to team up in some business ventures. These alliances can not only develop strong business relationships but also, promote business growth.

Create a connection with your customers.

Talk to your customers and ask them what you can do give them the best service they deserve. By this way, your customers would feel more accommodated and they would more likely be loyal to your business.

Be socially active.

Well, most of your customers might be more active online especially on some social media sites. Interact with your customers online and create some exciting events as well to capture their attention. For instance, one event that you can do is a photo contest which involves your customers taking a picture with your product. Contests are a fun way to promote your business and create some buzz.

Send some giveaways.

You can send out some coupons or discounts for every purchase of a certain amount or for anyone who signs ups for your newsletter. This is also a good way to reward your loyal customers which can give way to more repeat business in the future. Apart from that, people love to receive any bonus or reward for what they do.

Be determined.

Success is never obtained overnight. You need to be determined and persistent in marketing your business. With patience and effort, the reward you may reap is quite satisfactory.

Think out of the box.

It’s good to learn from other businesses but it gets boring when you do the same things that they do. Try to be more creative and think of something unusual but clever.

 

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Category: Marketing

Things You Need To Know Before You Market Your Business

It’s really exciting to have a business and start to market it. But, before you splurge your money on marketing strategies, there are things that you need to consider:

Know your goals and keep your eyes on them. You need to set a clear list of your goals so, that you won’t get lost or be too overwhelmed in what to accomplish. Your marketing efforts would not be in vain if you focus on realistic goals.

Understand who your customers are. It’s not just about knowing what your customers want but also, about their purchasing behavior. Do they usually hang out online or are they more active in the real world? If they’re not really into using the internet, social media might not be a good place to market your business.

Determine the value of your business. If you have no idea how to explain why your product or service is the solution to your audience’s problem then, you would not find your business marketable. Customers search for products and services that they would find important in their lives so, make sure your business is something that would work the best for them.

Be aware of your budget and time constraints. You have a lot of marketing options to choose from but you can’t do anything that goes beyond your budget. You might be attracted about extravagant marketing ploys which might not be the perfect blend for your type of business. Plan carefully before you finally decide on what works best for you.

 

4 SEO Tips For 2017 That You Need To Know

You have finally considered SEO to be a part of your marketing arsenal, and now you’re looking for more ways to improve its capabilities. Search engines are always changing and getting smarter which can affect your overall SEO strategy. We have now entered 2017 which means that it’s a brand new year for the growth of your business. Even experts such as SumitSEO – SEO agency with affordable rates and excellent rates, need to stay up to date on the latest SEO trends to formulate an effective marketing ploy.

Today, we’re going to provide splendid tips in improving the performance of your SEO efforts.

It’s the right time to migrate to HTTPS.

Google has been giving a nice boost to ranking to sites that use HTTPS instead of HTTP. Because of this, a lot of sites choose to be encrypted and migrate. It’s also a fact that the majority of websites on the first page results are using HTTPS and even browsers have a preference for secure sites.

Browsers will tend to warn users about non-secure sites (like showing a red sign instead of a green one) which will influence your potential customer’s decision in visiting your site or not.

Getting a secure is important in getting a good rank and the confidence of your clients.

Going mobile is the trend.

More and more people rely on their mobile devices to do online searches rather than their desktops or laptops. Because of this, Google has given a great importance on mobile-friendly sites.

One thing you need to consider in going mobile is making sure that your content is displayed the same as it’s on desktops and larger screens. User experience is particularly relevant as they would rate your site if they find it suitable on their mobile devices or not.

The good news is, there are various templates or themes on site-builders such as WordPress which are responsive or compatible for both mobile devices and computers. If you can’t make up your mind or you find it a chore to optimize your site you can check out Upcity – Jacksonville SEO experts are there ready to help you out.

Be speedy as you can be.

Site speed is still relevant and has an impact on page rankings. Faster pages can also contribute to better user experience. I mean, who would love to linger at a site which takes forever to load up? Losing traffic is bad for both your website and your business.

An excellent way to optimize the speed of your site is to lessen all the massive media files on your site. A music player can be great, but it will just slow down your site. You can also compress images into smaller file sizes, and some great plug-ins would help you.

Create longer and engaging content

People are now more willing to read through longer articles which make it necessary for you to provide in-depth content on your site. Discuss topics in your industry and display your expertise. Make your story easy to skim through by using various headings to introduce different points.

SEO still plays a major part in making small businesses make a name for themselves online. Hiring the best SEO company Jacksonville has in store can make it possible for you to get a significant amount of traffic for your site.

 

Category: Marketing