The key to Content Marketing lies in the added value you give to your user. That value must be real. It is important that you always offer them the best and something unique.

What is content marketing?

It can be simply defined as creating and distributing content to attract and convert your target audience. According to Joe Pulizzi, it is a marketing technique that creates and distribute valuable, relevant and consistent content to attract and acquire a defined audience with the objective of driving profitable customer action.

Content marketing is impossible without a good strategy. That is why this article will explain the steps necessary to design your strategy with a series of simple questions that you must ask to develop a good strategy.

How to make a content strategy?

Know your self

Analyze who you are, what you need, what kind of products or services you offer, at what price, who your target and what points of contact you have with your customers.

Analyze who you are, what you need, what kind of products or services you offer, at what price, who your target and what points of contact you have with your customers.

Know your competitors

What kind of content are they doing? What are their actions and how they position themselves on social networks? How do they communicate with their followers and fans? How often do they publish content? Do not forget to measure the volume of followers and fans, subscribers or another indicator that may be relevant to understand what move they will make on the market. SEO company in Jacksonville can help you promote your contents to your audience by ranking your website.

Know what consumers think about you

Your reputation is key to understanding how your brand or company is valued. Monitor the Internet. Find out who is talking about you and what are they talking about.

Define your goals

Your content strategy should always have a goal/s. To do this, you need to answer a simple question. What do you want to achieve with this strategy? The answers can be varied. Some answers include generating greater or more active community, increase sales, improve reputation, visibility, increase traffic, etc.

Understand your customers

Ask yourself questions about your target audience: Where are they? How old are they? What interests them?

Gather all this information and once you have it, use it to understand your audience better.

What type of content do you want and need?

Do you want to engage your users? Or would you rather attract them? Determine if you want to catch their interest or you are looking for conversion.

Answer these questions before moving on to create content

What content do you want your users to read?
Think of the kind of content you need?
What content do you have and you can take advantage of?
Reuse your content and give them a new perspective.

Also remember to use other formats, such as collections, guides, case studies, reviews, interviews, tutorials, videos, contests, surveys, etc. Your content should not be flat, not always the same. If it is, your audience will get bored, and you will always get the same type of traffic.

Map your content

Once you are clear where you are going, what content you will publish, you must map those depending on the stage that is logged in the buying cycle content. Are you getting first-time visitors? Do your users downloaded an e-book, receive your newsletters and read them daily?

Each user is different and depending on the state where you are; you need a different content.

How do you distribute your content?

There is no use of having a great content and then not take advantage of all avenues to distribute content and increase their dissemination. Publish your content across social networks or send an ebook to your subscribers. Don’t forget to add a good call to action or send a personalized newsletter. These are some things you can do to distribute content. You can also use paid advertising to promote your contents in social networks with small campaigns, banners, collaborations on other sites, affiliate marketing, etc. Your local SEO marketing company can expose your website better by ranking your website higher.

Try always new stuff!

Analyze your results

This last point is one of the most important. Measure your results to know whether what you are doing is working or not and to establish next steps. You have to measure everything you do and eliminate those things that do not work.

Use tools to help yourself draw your conclusions. Use customized links with URL shorteners analyzes the behavior of your users and see what they do on your blog or website. How do they behave? Do they click the download button? How much time do they spend on your website? Do they read your content?

As you can see, content marketing is much more than creating a content and publish it. You have to think what works or not. Never forget that the purpose of creating and distributing content is to attract your target audience and convert them to sales.

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